Recruitment Copywriting 101

Recruitment Copywriting 101

Do you know the difference between a job spec and a job advert?

Have you ever thought about how having predominantly masculine or feminine language in your job adverts could be more likely to attract one demographic of candidate than another, therefore reducing diversity in applications?

Are you still littering your ads with “highly desirable but not essential” criteria, not taking into consideration how this impacts minoritised candidates self-selecting out of a process?

This is advert writing made simple, effective and inclusive, aimed at sending delegates away with a fool-proof template to use for advert writing moving forwards. We’ve had many passive candidates state that they weren’t even looking for a role but were gripped by the style of content in our adverts – this is what we do best. The sessions focuses on:

• Identifying your target audience (and highlighting some of the key reasons why you can’t currently reach them!)
• Creating truly engaging job adverts by breaking down the difference between job specs and job ads
• How to grab a candidate’s attention in your opening using your company’s (or your client’s) USPs
• Making your content accessible and levelling the playing field for neurodivergent candidates
• Keeping the relevant information and ditching the stuff that’s detrimental to attracting high quality applicants
• Formatting your adverts in a way that keeps candidates engaged
• Displaying your commitments to EDI and positioning yourself as a truly diverse and inclusive employer